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Keen, the new Pinterest with Google's AI

Keen, the new Pinterest with Google's AI

By G.H.

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October 19, 2020

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Machine Learning

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Google launched Keen, an equivalent of Pinterest with machine learning and AI this summer to make it easier to search and organize its themes. The result is not yet up to scratch.


Who knows? Maybe he'll join the graveyard of Google's loosely abandoned roadside apps. In the meantime, Google has decided to put its machine learning skills to good use in order to launch a toolThe project is still experimental (let's say it's still experimental), under the sweet name of Keen at the beginning of the summer. Halfway between a Pinterest-style social network and a true content curation tool, Keen allows you to pinpoint and save all the content you are interested in, whether it is text, photos or videos. Pin, save, and share with your friends or community.

The learning machine for dope Keen


Keen's advantage over his competitors? It is that it is doped with artificial intelligence and machine learning to normally offer you content that is relevant to what you like to watch on the Internet. We have tried it, and it is clear that the tool, designed jointly by the departments Area120 and PAIR (People + AI Research) of the Mountain View company, still has some work to do. But you're not really the one who's looking anymore! Pins and news appear on your screen, alert on your email, it's "push", depending on the desires, hobbies or passions you have decided to follow. You are then free to keep them or not, to review them and reuse them later.


Unfortunately, the tool is not yet fully developed. First of all, the sources of information are clearly not sufficient. Too much data is still missing for the content to be innovative, relevant or really unusual compared to that offered by more classical tools such as Pinterest. For example, if you decide to follow all the football news, don't imagine being able to access unique content. You would be very disappointed. On the contrary, today's content is very standard, more like Wikipedia. Perfect for information on the regulation size of a field, the rules and history of football. Less for the latest results, transfers between clubs or the latest news in the field.

Keen offers content against your data


Therefore, we advise you to at least identify the topic you are interested in, as precisely as possible, in order to limit as much as possible the framework in which the AI must intervene. And even with this, the result is still insufficient for the moment. If your search is too precise, Keen will not give you any results. On the other hand, he and Google will know more about your passions, your intentions and your research ...

Currently available on the Web and in Android version, Keen has not yet clearly found its way. The number of users is still too low. To be seen now if the platform knows the same destiny as Google + and other of its elders ...